Mar / 26

The Differences Between Infographics And Motion Graphics

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There are some core differences between infographics and motion graphics, but we’d like to start by explaining which is which. Infographics are still images combined together to share information, while motion graphics are moving images followed with the sound that has the same purpose, which is sharing of the data. Furthermore, we’ll explain which is better as well as which is more appealing to the eyes of the viewers.

Infographics In Short

Infographics are a combination of textual information, images, colors, etc. All combined together serve as an informative infographic. The sole purpose of an infographic is to share the information with its readers in a fun, quick, and simple way. Reading tons of heavy materials to get a sense about some data is very time-consuming and very hard to do. This is where infographics stepped in. A single page filled with much-needed information will consume less time, make you feel comfortable to read, and most importantly – it will share the needed information with you!

Motion Graphics In Few Words

Motion graphics have the same goal as infographics, but the approach they use is different. Motion graphics are the combination of images, GIFs, textual information, colors, shapes, etc. put all together in movement, so it’ll become more visually appealing than the still infographics. Another plus that motion graphics have is the audio sequence. You can add narrating voice, or music, or any sort of audio into the background of your motion graphics to make them even more informative and appealing. Their goal is the same as infographics have – to share the information with the viewers.

Essentially, infographics and motion graphics have the same goal which is to inform their viewers about something. The only difference is that infographics are still images, while motion graphics are moving images with sound. Which is better? It depends on the viewers’ preferences.

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